ALL BLACKS, ENGLAND & THE TIGHTY WHITIES CONTROVERSY
Kiwi mastermind Jonathan Wicklow Barberie puts his madness to pixel and writes down with the help of many rugby friends the insights, interviews and revelations that occur in the rugby universe. Hi...
Shots from our Spring 2012 Shoot -
To follow our behind-the-scenes shoot in our home town of Brooklyn, here are some still shots from that sweltering day.
Behind the Scenes of Fall Bakline shoot
On a sweltering day in the concrete jungle, we Bakliners teamed up with photographer Doron Gild to shoot our friends and models trying to keep cool in Bakline tops. Which is a little easier to do i...
Kenny Powers, MFCEO
That’s right. M**ha F**kin CEO of K Swiss. Ad agency 72andSunny out in LA has been entrusted by K Swiss to pitch an idea at selling sneakers to foul-mouthed generation Z, M or I kids. Or whatever G...
T Shirt Technology to Monitor Sleep Patterns
Nyx Devices is proud to introduce the Somnus Sleep Shirt, a revolutionary way of looking at sleep diagnostics. Using patent-pending technology developed at the Massachusetts Institute of Technology...
Having ginga with the Brasilian Seleção. All Black style.
Is it coincidence that the best and most feared football team in the world, the Brazilian national squad share a marketable jersey with that of the most feared rugby team, the New Zealand All Black...
Adventures in Advertising, the Photographer: Ross Brown
Instead of focusing on a round of ads that use rugby as a medium to sell a message, we thought we’d take a closer look at the magic behind the art direction. New Zealander Ross Brown is a magician ...
Adventures in Advertising Part III
It’s very interesting to see how international brands interpret rugby. Here we have three distinct products. Delivery/Courier services. Alcohol and Transportation. While we get the idea that DHL is...
Wrap your Head Around This!
Besides not taking advantage of extensive padding, another thing the sport of rugby can’t take advantage of is custom graphics on its equipment. Granted, we ruggers can go nuts on designing a jerse...
Remember Christchurch 2.22.11
UPDATE: Shirt sales will close Monday 3/14/11 With recent events unfolding in Japan, the conditions and challenges are making themselves so painfully apparent that the people of Japan will no doubt...
Message from Paul Gestro the New York Consulate General in NYC:
A non-Government person-finder website has been developed and can be accessed through this link: http://christchurch-2011.person-finder.appspot.com. New Zealand media sites www.stuff.co.nz and www....
Adventures in Rugby Advertising Pt II
Our series in rugby as a medium in advertising continues…. Milan San Siro 14/11/09 The other side of the world is here. Italy challenges New Zealand. Advertising Agency: McCann Erickson Italy Creat...