Kenny Powers, MFCEO

That’s right. M**ha F**kin CEO of K Swiss. Ad agency 72andSunny out in LA has been entrusted by K Swiss to pitch an idea at selling sneakers to foul-mouthed generation Z, M or I kids. Or whatever G...

T Shirt Technology to Monitor Sleep Patterns

Nyx Devices is proud to introduce the Somnus Sleep Shirt, a revolutionary way of looking at sleep diagnostics. Using patent-pending technology developed at the Massachusetts Institute of Technology...

Having ginga with the Brasilian Seleção. All Black style.

Is it coincidence that the best and most feared football team in the world, the Brazilian national squad share a marketable jersey with that of the most feared rugby team, the New Zealand All Black...

NASCARization of the Rugby Kit

Is it us or is the pro rugby kit under threat* from the increasing number of corporate logos being applied? The economy has been real rough the last couple of years and since hearing from team owne...

Bakline 80:00 concept tee makes debut on MTV’s MADE

Earlier this year, Sharon Pendleton was picked by MTV to be “made” into a rugby player for her high school in Pulaski, Wisconsin. Although she wasn’t classified or known as an athlete by any means,...